RAJ 108 is not only about what we create
—but how we choose to live.
A quieter, more conscious way of being where love and awareness becomes part of the everyday.
RAJ 108 — A PHILOSOPHY WORN AND LIVED
About RAJ 108
RAJ 108 is a Swedish-based lifestyle brand founded on the idea of conscious living.
The name RAJ comes from Sanskrit and refers to a state of inner nobility — a way of living aligned with awareness, presence and integrity.
The number 108 carries a long-standing symbolic meaning across cultures and traditions.It represents wholeness — the relationship between the individual and the greater whole.
A Conscious Lifestyle
RAJ 108 was created from a simple realization:
That how we live — and what surrounds us — shapes how we feel.
The spaces we inhabit, through energy and subtle influence, the objects we choose, and the way we care for ourselves all affect our inner state.
As awareness grows, so does the desire for something more essential.
Less noise
More clarity
More meaning
A return to simplicity, quality and intention.
Product Philosophy
Our collections are designed to be both functional and meaningful.
Many products are developed in-house, while others are carefully sourced from artisans and small producers.
Jewelry is handcrafted using traditional techniques, including hand-knotted malas with 108 beads.
Materials are selected with care:
– 925 sterling silver with gold plating
– natural gemstones
– brass symbols and objects
– natural or recyclable materials where possible
Each piece reflects a balance between design, quality and intention.
We believe business can — and should — contribute to something greater.
RAJ 108 works with small-scale suppliers in Sweden, India and Bali, supporting craftsmanship, fair working conditions and long-term relationships.
Creating products in conscious
living & responsibility
Vision
To build a global lifestyle brand rooted in conscious living.
A brand that connects design, awareness and everyday life —and support a more thoughtful, intentional way of living from heart.
Mission
RAJ 108 exists to create products and environments that support presence, balance and well-being.
We aim to inspire a more conscious relationship to:
– how we live
– what we choose
– and how we relate to ourselves and others through love.
Responsibility
We are committed to:
– responsible production
– thoughtful sourcing
– long-lasting quality over excess
– supporting communities connected to our production
Behind RAJ 108 - The Team
RAJ 108 is developed by the founder and continuously shaped by a small and dedicated team, where each part of the brand is guided by intention, precision and a shared understanding of the whole.
Anton Engblom
Photographer - Content Creation - Business Strategy
Works with strategy, visual storytelling, photography and film, shaping the visual language and atmosphere of RAJ 108.
With a background that combines analytical thinking and creative expression, his work focuses on capturing presence, feeling and authenticity — translating the philosophy of the brand into visual form.
Pernilla Raj Kiran Boström
Founder & Creative Director
Founder and owner of RAJ 108, responsible for the overall vision, concept, and the strategic and creative direction of the brand.
With over 30 years of experience in brand building, visual identity, concept development and interior design, her work is rooted in structure, clarity and long-term thinking, with a strong awareness of environment, well-being and the context we live in.
RAJ 108 brings together this professional foundation with a deep personal exploration of awareness, meditation and conscious living — shaping a philosophy where design, meaning and everyday life are closely connected.
Eddie Norberg
Digital Development
Responsible for digital development, technical structure and the overall e-commerce experience.
With a background in interactive design and development, his work focuses on creating intuitive, functional and well-crafted digital environments — ensuring that the brand experience translates seamlessly online.